Your shop. At the Best address.

by internet.Best

Start at shop.best/yourshop, then get yourshop.shop.best.

From the Pro plan

Every handle your shop has is somebody else’s property with its name typed into it. On shop.Best the shop has an address instead: free at shop.best/yourshop, and from Pro its own, yourshop.shop.best.

It is the one part of the shop’s presence no platform can rename, throttle or bury — and the part the hub, the follow, the private rows and the messages are all attached to.

Get started for free What it costs

Aurelian

A shop in NoHo — open today till 7

Shop the new arrivalsIn store & online

Book a fittingFree, 30 minutes

Find the storeNoHo, New York

Gift cardsIn store & online

The listDrops first

The address, on the hub it opens.

What the address carries

Six things that follow from the shop having an address rather than a handle.

An address, not a handle

yourshop.shop.best reads as the shop's own page — its name first, on shop.best. A handle is a row in somebody's database, granted for as long as their terms hold.

Short enough to say out loud

One line on the card, the menu, the window or the receipt, and nothing after the name to spell out. The free address is a path; this one is the shop's.

The official page, and only one

One address on shop.best per shop, so there is one place that is the real page. Premium adds a certified badge on the hub and a priority abuse desk behind it.

The following attaches to it

Super Follow is held against the shop’s address rather than inside an app, so the customers who chose it stay with the shop rather than with the platform they found it on.

It survives your next move

Change platform, change booking system, change agency: the address is the same, and everything printed, said or linked with it on still arrives.

What it costs

yourshop.shop.best comes with Pro — €5/month billed annually. See the plans.

shop.best is a .best name, run by internet.Best; .best itself has been operated by domains.Best since 2018 — more about .best.

A handle, and an address

The same name, in two places that could not be less alike.

What is being compared	A handle on a platform	yourshop.shop.best
What it says	The platform's name first, then a string with yours in it	The shop's name first, on shop.best
Who can take it away	The platform, for a rule, a trademark claim or a mistake	Not a social platform: it is not an account inside one
If you want the same name elsewhere	Take whatever is left, usually with digits after it	One address, and every channel links to it
Proving it is you	Whatever the badge scheme costs this year	One official page, and Premium puts a certified badge on it
What happens when the platform dies	The handle dies with it	The address is unaffected; link it from what comes next

Ready to create your shop's hub?

For the shops, boutiques, bookshops, record shops, delis and grocers that want an official address of their own.

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